Are you bored of the whole home office, quarantine, especially with Christmas just around the corner?
Here we take a look at a selection of some Hungarian fashion design brands with our new partner, Designia, to ensure a haute couture holiday season for you and your loved ones.
World renowned
Despite the relatively small size of Hungary, there are some notable local designers who have succeeded on the international stage. Most of them own flagship stores abroad and represent the leading contemporary fashion trends:
Nanushka
“Where East meets West…”
If you adore the brand new fashion trends, plus you are also a conscientious consumer and care about animals and our environment, this brand is for you.
Aeron
Eszter Áron’s brand is easily recognisable by the extreme and peculiar materials she uses. Aeron is for powerful women, with elegance but not in a classical mode. Fashionable and comfortable, for an emancipated, contemporary woman.
Business casual
If you are a kind of business woman who loves to wear stylish, elegant and comfortable outfits every day, check these brands out:
Pakamé
The perfect harmony of extravagance and classy. If you want a twist in your chic, Pakamé will be your partner.
Celeni
This brand emphasizes femininity combined with practicality. It offers made to measure clothes for free-spirited women with a restrained attitude. All collections of the brand are inspired by a Hungarian Treasure.
The CEE feeling for gutsy personalities
We have fashion designers that embody the Central-Eastern-European feeling of life. It is not only about the historical imprint of socialism that lingers, but also the survival of the visual heritage of the Soviet Era’s object culture.
Tomcsanyi
Dori Tomcsanyi’s brand is easily recognisable by the patterns of the clothes which symbolize the visual style and core topics of socialist Hungary. Also, the colour scheme of the robes are a reflection of these half-forgotten, half-remaining feelings.
Anna Daubner
Although the inspirations for these collections come from around the world, the atmosphere of the brand is close to the CEE soul. Stories and feelings are told by the language of colours and patterns.
Basic, comfy and minimalist
For every day and every person with an addiction to comfortable clothes. Both of the brands use extremely soft materials with clear lines and simple colours. Functionality is first.
NON+
One of the most popular brands in Hungary in its style category. NON+ clothes are characterized by simple shapes, zero patterns and extremely soft textiles. However, their pieces still remain feminine and casual.
Printa
This atelier produces a wide range of design products. They are committed to sustainable and environmentally conscious production, but still the Printa products bring high quality and comfortable clothing in a contemporary style.
Tradition recyclers
You may already be aware of the variety and virtues of Hungarian folk traditions. More and more designer brands are appearing on the scene with folklore roots or who apply traditional handcraft expertise to their own practice. If you are eager to explore Hungarian cultural heritage or would like to wear a piece of it, look no further:
Örökkék
This relatively young brand merges the traditional textile colouring technique of “blue printing” to modern fashion. They achieve great success, not only with their products, but in terms of saving Hungarian heritage as well.
A bejegyzés megtekintése az Instagramon
Örökkék // Everblue (@orokkek_everblue) által megosztott bejegyzés
Romani
The gipsy minority has always played a special role in the local community in Hungary. The brand emphasizes the main characteristics of this unique culture. Most noticeable among these are the extremely lively colours, the huge ornamentation with roses and so on.
They transform the traditions from the past, bringing into the future the gipsy heritage captured in contemporary design.